It is by embracing its role in the cultural sphere that a company transcends its status and lets its values shine. Drawing on our international network of experts and galleries, we design bespoke projects that turn every organisation into an avant-garde cultural player.

Blended into a company’s identity, art gives substance to its brand narrative. It conveys its values in a singular and powerful way, building a lasting cultural strategy. We believe in the power of contemporary creation to assert the distinctiveness of a company’s positioning and to anchor its own identity.

Inspired by the great initiatory journey through culture, art and ideas, Grand Tour carries forward the conviction that art is a universal language, capable of connecting minds, generations and worldviews.

Grand Tour supports companies and independent professionals in building their collection through a leasing mechanism. Artworks financed through us are treated as operating expenses, allowing for significant tax savings. At the end of the contract, a purchase option can be exercised.
We also worked with Belgium, Switzerland, Luxembourg and Monaco.

When acquired thoughtfully, art is one of the most rewarding ways to diversify one’s assets. Lease-to-own financing is a modern and effective tool for doing so.

For galleries, Grand Tour is a commercial partner. This financing solution is a powerful sales argument, offering their professional clientele a highly advantageous solution from a tax perspective.

Grand Tour works alongside architects, developers and operators whose ambition is to create unique spaces — residential, hospitality, professional — by integrating art in a structured and deliberate way.

A complete architectural project carries art from its very conception. This is how an apartment, a hotel or a workplace ceases to be merely a place to live or work and becomes a cultural destination.

Gesamtkunstwerk — the total work of art. An aesthetic concept which, in architecture, seeks the overall harmony of a project: the place, the furniture and the artworks all answer to one and the same intention.

From my journey came a clear conviction: a company can become a cultural player in its own right. I created Grand Tour to give it the means to do so — a service platform dedicated to integrating contemporary art into corporate culture.

Art is a unique language that allows a company to assert its values, and patronage, in all its forms, is a genuine soft power.

Galleries are my key partners: their role in promoting and institutionalising artists guarantees ambitious, artistically relevant projects.

My ambition: to bring art ever closer to players outside the market, at a time when companies are becoming decisive supporters of contemporary creation.

Hugo Giacometti